Target Motivation has been collaborating with major brands in the automotive sector for several years and has specialized in providing ad hoc services dedicated to the sector.
Thanks to the capillary knowledge of the territory, it is able to offer private roads for test drives, roadshow permits in the main Italian squares, events dedicated to dealers, locations with the presence of charging stations for electric cars and much more.
Here is an overview of the activities we can offer:
Starting from the study of concept of the event to the research and preparation of the location: we study every detail for your event in Italy and abroad. Thanks to our Design & Technology department, we are always updated on new technologies and can provide you with the most innovative and original solutions, in line with the brand identity.
CASE HISTORY: LONDON AND MUNICH
Participants: 500 guests per each destination Services offered by Target Motivation: location, design and production of set up, preparation of a 2,000 sqm hall, audio / video service, assistance, reception, catering, organizations and transport, technologies and entertainment
Target Motivation takes care of your roadshow with accuracy to make your event unique and unforgettable. Thanks to the experience gained over time and good relations with authorities and institutions, we are able to obtain permits for the use of public land in the shortest possible time and to find selected locations tailored to your needs.
CASE HISTORY: ITALY
Events: Roadshow in 30 Italian Squares
Services offered by Target Motivation: Development of Communication, graphics and supporting materials; logistics services, permits and ancillary services; truck personalization and management, vehicle handling, pilots.
Thanks to partnerships with the most important Italian circuits and driving schools, we are able to organize test drives on the track and off-road with experienced pilots and trained according to the type of customer, both for 4 and 2 wheels.
In addition to the privatization of roads in Italy, such as the one in Crete Senesi in Tuscany or in the island of Elba or Stresa, we are able to recreate villages in the mountains for driving on dirt roads.
Our team of experts is available to develop the road book that best suits your needs.
Here is the video of the private road in Tuscany: https://www.youtube.com/watch?v=gFLoRuDE7qE
CASE HISTORY: PARIS, ABU DABI, BOCARATON
Event: Car preview and test drive
Services offered by Target Motivation: Development of Communication, graphics and supporting materials; logistics services and ancillary services.
Target Motivation gives its automotive experience and creativity at dealer’s service, to create unique and tailor-made events.
Each event is planned and implemented in every detail in order to create a unique opportunity in which the dealership interacts with its customers outside the usual sales relationship.
CASE HISTORY: PADUA, MILAN, ROME
Event: Pilot event in three European countries, aimed at top clients, held in dealerships
Services offered by Target Motivation: Development of Communication, graphics and supporting materials; on-site event management and AV service management and set-up; registration management and management platform of the participants; entertainment research (starred chef).
DEALER DAY & DEALER MEETING
Target Motivation helps you to organize training events dedicated to sales network. We take care of the planning of the format and the organization of the event, the management of the participants and any related services.
CASE HISTORY: ITALY
Event: Launch event and drive away dealers
Services offered by Target Motivation: Development of Communication, graphics and supporting materials; location scouting; logistics services, permits and ancillary services; external installations and AV service; experiential interaction technology for participants and visitors.
Thanks to an expertise of over 30 years and a team of specialized travel designers, we are able to offer you the best solutions for your incentive travel. Everything is designed and tailor-made, choosing the destination and the most suitable locations for the brand, both in Italy and abroad.
CASE HISTORY: MEDITERRANEAN SEA
Participants: 120 guests
Event: Event on a Cruise
Services offered by Target Motivation: Development of Communication, graphics and supporting materials; cruise organization; logistics services; team building activities and excursions organization
A team of professional photographers and video makers is available to capture your event.
CASE HISTORY: PARIS
Event: photoshooting along the streets of Paris
Services offered by Target Motivation: During an international roadshow, we took care of shooting videos and photos along the way.
SET UP FOR FAIRS AND EVENTS
Design & Technology department of Target Motivation, thanks to the team of designers, architects and graphic designers, also takes care of designing and developing set up for events and exhibition stands. Thanks to our affiliated partners all over the world, we are able to provide quality service, reducing transport costs. All using the most innovative technologies.
We know that your goal is to have more visibility and generate new leads, for this reason and thanks to collaborations with companies in various sectors, we are able to organize your co-branding event, studying your needs and the type of customers to aim.
CASE HISTORY: France, USA, Emirates
Waldorf Astoria / New York Times / Lamborghini
Event: curated by NYT with workshops and meetings, involving the most important CEOs and Managers of luxury brands globally.
Services offered by Target Motivation: Development of the partnership between the actors involved; test drive organizations for lead generation activities, global joint communication, logistics.